Christy Norris Carroll

Packaging

• Whole Living Votives
• Whole Living Votives
• Whole Living Votives
• 365 Baking Soda & Powder
• 365 Chocolate Bars
• 365 Chocolate Bars
• WFM Produce Clementines
• WFM Produce Yeti's Best
• WFM Produce Cosmic
• 365 Whipped Cream
• 365 Salsas
• 365 Cooking Sprays
• WFM Italian Crostini
• Real Simple Magazine
• Casa Brasil
• BlueAvocado

Other Work

• Whole Foods Produce
• Whole Living
• SoulFood
• Austin Film Festival
• Austin Film Festival
• Brooks Sports
• Brooks Sports
• Green Corn Project
• Siemens

(Whole Living Votives: 1 of 3) Grapefruit Votives — Whole Living

These soy and vegetable wax candles kicked off Whole Foods Market’s new eco-conscious housewares brand, Whole Living. Vivid color, organic shapes and subdued textures bespeak the fragrance combinations of the candles inside.

(Whole Living Votives: 2 of 3) Soy Candles — Whole Living

These soy and vegetable wax candles kicked off Whole Foods Market’s new eco-conscious housewares brand, Whole Living. Vivid color, organic shapes and subdued textures bespeak the fragrance combinations of the candles inside.

(Whole Living Votives: 3 of 3) Cinnamon & Lemon Votives — Whole Living

These soy and vegetable wax candles kicked off Whole Foods Market’s new eco-conscious housewares brand, Whole Living. Vivid color, organic shapes and subdued textures bespeak the fragrance combinations of the candles inside.

Baking Soda & Baking Powder — 365

Who doesn’t have great memories of homemade birthday cake, or chocolate chip cookies just out of the oven? Baking is itself an activity evocative of a simpler time. For the 365 baking set, classic typefaces and subtle patterning create a vintage feel that appeals to a would-be-baker’s sense of nostalgia. You can just smell the love, right?

(365 Chocolate Bars: 1 of 2) Milk Chocolate with Hazelnuts — 365

For the rebrand of the popular 365 Swiss chocolate bars, a change in direction from the quaint imagery of the previous design was in order to better compete with the sophistication of other brands in the set. A minimal layout alludes to the purity and simplicity of the organic ingredients. The typeface and asymmetric grid are a nod to classic Swiss design, creating a look that’s bold, modern and eye-catching.

(365 Chocolate Bars: 2 of 2) Dark Chocolate with Mint Crisps — 365

For the rebrand of the popular 365 Swiss chocolate bars, a change in direction from the quaint imagery of the previous design was in order to better compete with the sophistication of other brands in the set. A minimal layout alludes to the purity and simplicity of the organic ingredients. The typeface and asymmetric grid are a nod to classic Swiss design, creating a look that’s bold, modern and eye-catching.

Clementines — 365

A holiday custom, a box of clementines makes a great hostess gift to a Christmas party. This one has some vintage fruit crate appeal, which became the hallmark of Whole Foods’ produce department.

Yeti's Best — Whole Foods Market Produce

The Whole Foods produce folks charged me with creating four unique designs based on fictitious brands
for their produce boxes. I tag-teamed with David Carroll on this one, who lent his illustration talents to bring
the yeti to life.

Cosmic Fruits & Vegetables — Whole Foods Market Produce

The Whole Foods produce folks charged me with creating four unique designs based on fictitious brands for their produce boxes. Cosmic Fruits & Vegetables was my interpretation of a fruit crate from the atomic era.

Whipped Cream — 365

Since this product was intended to be merchandised in several different areas of the store, including the produce, dairy, and baking sections, design elements from each of these categories were used. It’s a design as versatile as the stuff inside.

Salsas — 365

The goal: create a salsa package that a customer picks up not just by virtue of its price point, but because it’s attractive enough to leave out at a party. Who says the store brand has to look cheap?

Cooking Sprays — 365

A staple of the modern home cook, these cooking sprays pick up the straightforward typography and understated patterns of the 365 baking set and add a slightly more contemporary feel.

Italian Crostini — Whole Foods Market

The Whole Foods Market brand was more upscale and specialty-oriented than the everyday staples of 365. The design for these imported crostini uses rustic textures and typography to reflect the product’s artisanal origins, while vibrant colors add modern appeal. It’s a package you wouldn’t mind keeping next to the hors d’oevres tray.

Back-to-Basics feature — Real Simple Magazine

Real Simple magazine's April 2009 issue was dedicated to Back-to-Basics cleaning and highlighted the ultimate green cleaning product — baking soda. Their preference for the 365 design over the brawnier, hammer-wielding brand was shared by Oprah’s people, too, who featured it in their 4/22 segment on green cleaning.

Casa Brasil - Whole Bean Coffee

Casa Brasil, local purveyors of premium direct-traded Brazilian coffee beans, asked for my take on their existing branding. The ribbon motif was derived from the Portuguese pavement at Copacabana beach in Rio de Janeiro, adding interest and giving this new brand some South American flair while keeping company with its more established European competitors.

Ingredients for Life — Safeway Reusable Bag Concept

BlueAvocado contacted me to whip up this reusable bag pitch for Safeway, which uses a subtly retro approach to create a bright, quirky interpretation of the supermarket’s tagline, “Ingredients for Life.”

Whole Foods Produce

This logo for Whole Foods Produce was incorporated on the produce boxes graced by the infamous Yeti and Cosmic illustrations.

Whole Living Logo

The Whole Living brand was Whole Foods Market's foray into sustainable products for the home.

SoulFood Logo

Identity for SoulFood, a spiritual bookstore, gift shop and organic café. Produced with the lovely folks at Quesinberry and Associates.

(Austin Film Festival: 1 of 2) Austin Film Festival Pocket Guide

Produced with the crew from Zócalo Design.

(Austin Film Festival: 2 of 2) Austin Film Festival Pocket Guide

Produced with the crew from Zócalo Design.

(Brooks Sports: 1 of 2) 2005 Brooks Footwear Catalog

Produced with Brooks’ in-house design team. They supplied the photography and art direction; I provided some design, production and technical illustration chops.

(Brooks Sports: 2 of 2) 2005 Brooks Footwear Catalog

Produced with Brooks’ in-house design team. They supplied the photography and art direction; I provided some design, production and technical illustration chops.

Green Corn Project - 10 Years

T-shirts to commemorate the tenth anniversary of the Green Corn Project, a volunteer-run organization dedicated to promoting organic food gardens in disadvantaged Central Texas communities.

Postal Forum Convention

This invitation to the National Postal Forum combined the imagery of the Music City with the calling card of the USPS.