Brand Design & Digital Evolution

As Senior Designer for multiple prestigious design studios, I helped shape brand identities during a transformative period in design history—the shift from traditional branding to digital-first experiences. Working with both established brands like Ben & Jerry's and emerging artisanal brands like Bear Naked, I created and leveraged cohesive visual systems that worked across physical and digital touchpoints.

Client

Various | Ptarmak | Whole Foods Market | Happy Cog

My role

Senior Designer responsible for: Developing comprehensive brand strategies Creating visual identities and packaging systems Designing early responsive web experiences Writing brand voice and content guidelines Leading client presentations and workshops

Key Challenges

  1. Cross-Medium Excellence

    • Creating brand systems that worked in both physical and digital spaces

    • Maintaining brand integrity across multiple touchpoints

    • Balancing artistic vision with technical constraints

  2. Diverse Client Needs

    • Adapting design approach for Fortune 500s vs. artisanal brands

    • Managing stakeholder expectations across different industries

    • Delivering consistent quality under varying budget constraints

  3. Industry Evolution

    • Leading the transition from print to digital-first design

    • Teaching myself code to expand capabilities

    • Staying ahead of rapidly changing design trends

Impact

  • Created enduring brand identities

  • Successfully bridged traditional and digital design approaches

  • Built client relationships through strategic thinking and design excellence

  • Developed systems that scaled from local businesses to national brands

  • Contributed to award-winning projects at industry-leading design firms

Key Takeaways

  1. Design Versatility

    • Demonstrated ability to work across styles and mediums

    • Created authentic voices for diverse brands

    • Balanced creativity with business objectives

  2. Strategic Evolution

    • Successfully pivoted from branding to web design

    • Self-taught technical skills to expand capabilities

    • Maintained design excellence through industry changes

  3. Lasting Impact

    • Created brand systems that endured beyond initial engagement

    • Built frameworks that supported business growth

    • Established design patterns still relevant today

I design AI experiences that amplify human wisdom.



Copyright © 2024 Christy Carroll. All rights reserved.

I design AI experiences that amplify human wisdom.


Copyright © 2024 Christy Carroll. All rights reserved.

I design AI experiences that amplify human wisdom.



Copyright © 2024 Christy Carroll. All rights reserved.