AI-Powered Customer Intelligence
Voice of the Customer leveraged nascent AI technology to transform raw customer feedback into actionable business insights. As Lead UX Designer for IBM Watson, I created intuitive interfaces that made complex sentiment analysis and natural language processing accessible to business users.
Client
IBM Watson Expert Services
My role
Lead UX Designer responsible for: Designing intuitive visualizations for complex AI analysis Creating drill-down interaction patterns for insight discovery Developing clear information hierarchy and filtering systems Collaborating closely with development to ensure feasibility Making AI-powered insights accessible to business users
Key Challenges Overcome
Complex Data Visualization
Pioneering ways to translate early AI insights into clear, actionable visualizations
Balancing depth of information with clarity
Creating intuitive patterns for data exploration when AI in business was still emerging
Sophisticated Filtering System
Designing layered filters that maintained context
Making complex queries feel simple and natural
Enabling deep insight discovery at a time when AI capabilities were still evolving
Natural Language Processing Display
Presenting early AI-extracted entities and concepts clearly
Connecting high-level insights to source material
Making nascent sentiment analysis tangible and actionable
Impact
Successfully implemented emerging AI technology in a business intelligence context
Enabled businesses to process thousands of complaints efficiently
Provided actionable insights through clear data visualization
Demonstrated effective methods for making AI insights accessible
Established visualization patterns that influenced modern business intelligence tools
Key Takeaways
Human-Centered AI Design
Made early AI analysis accessible to business users
Created clear visual patterns for data exploration
Balanced available technology with usability needs
Innovative Visualization Patterns
Developed novel approaches to displaying AI insights
Created intuitive drill-down patterns for deeper understanding
Established effective information hierarchy for AI-driven insights
Collaborative Success
Worked closely with development to leverage available AI capabilities effectively
Balanced user needs with system capabilities
Created scalable design patterns that could evolve with the technology