AI-Powered Customer Intelligence

Voice of the Customer leveraged nascent AI technology to transform raw customer feedback into actionable business insights. As Lead UX Designer for IBM Watson, I created intuitive interfaces that made complex sentiment analysis and natural language processing accessible to business users.

Client

IBM Watson Expert Services

My role

Lead UX Designer responsible for: Designing intuitive visualizations for complex AI analysis Creating drill-down interaction patterns for insight discovery Developing clear information hierarchy and filtering systems Collaborating closely with development to ensure feasibility Making AI-powered insights accessible to business users

Key Challenges Overcome

  1. Complex Data Visualization

    • Pioneering ways to translate early AI insights into clear, actionable visualizations

    • Balancing depth of information with clarity

    • Creating intuitive patterns for data exploration when AI in business was still emerging

  2. Sophisticated Filtering System

    • Designing layered filters that maintained context

    • Making complex queries feel simple and natural

    • Enabling deep insight discovery at a time when AI capabilities were still evolving

  3. Natural Language Processing Display

    • Presenting early AI-extracted entities and concepts clearly

    • Connecting high-level insights to source material

    • Making nascent sentiment analysis tangible and actionable

Impact

  • Successfully implemented emerging AI technology in a business intelligence context

  • Enabled businesses to process thousands of complaints efficiently

  • Provided actionable insights through clear data visualization

  • Demonstrated effective methods for making AI insights accessible

  • Established visualization patterns that influenced modern business intelligence tools

Key Takeaways

  1. Human-Centered AI Design

    • Made early AI analysis accessible to business users

    • Created clear visual patterns for data exploration

    • Balanced available technology with usability needs

  2. Innovative Visualization Patterns

    • Developed novel approaches to displaying AI insights

    • Created intuitive drill-down patterns for deeper understanding

    • Established effective information hierarchy for AI-driven insights

  3. Collaborative Success

    • Worked closely with development to leverage available AI capabilities effectively

    • Balanced user needs with system capabilities

    • Created scalable design patterns that could evolve with the technology

I design AI experiences that amplify human wisdom.



Copyright © 2024 Christy Carroll. All rights reserved.

I design AI experiences that amplify human wisdom.


Copyright © 2024 Christy Carroll. All rights reserved.

I design AI experiences that amplify human wisdom.



Copyright © 2024 Christy Carroll. All rights reserved.